New partnership to enhance UX and engagement through gamification
UIC Digital and Alice & Smith join forces to elevate brands' cross-platform engagement via gamified formats.
For many businesses, driving engagement and improving user experience are crucial priorities for their digital products or platforms.
A new partnership seeks to accelerate these ambitions by wielding gamification as a tool to help companies in their endeavours towards these goals.
UIC Digital, a leading digital product agency, which builds market leading cross-platform digital products for many leading businesses, including BBC.com, UEFA and NBC, has announced a strategic partnership with Alice & Smith, the award-winning full-stack entertainment agency specialising in gamification and transmedia events
Specialising in gamification and transmedia events. Through this partnership, UIC Digital will offer its clients integrated gamified elements across their cross-platform digital products to enhance user experience and customer engagement.
"As the digital world continues to evolve at a rapid speed, many businesses face increasing challenges with adapting to it"
According to research, brands that incorporate gamification into their customer engagement strategies see a 47% rise in engagement and a 22% rise in brand loyalty. This collaboration will give UIC Digital’s clients a competitive edge in the market by harnessing Alice & Smith’s expertise in crafting powerful gamified and transmedia experiences that push the boundaries between the real and virtual worlds.
This will enable brands to authentically engage with their fans and audiences, via interactive elements such as real-time polls, trivia, behaviour tracking, points-based rewards systems for certain activities and/or a digital currency that feeds into an action-based (not transaction)loyalty programme.
The offering emerging from the partnership also has the potential to create fresh monetisation opportunities for brands through the new ad space created from the second screens delivering the gamified experiences.
“As the digital world continues to evolve at a rapid speed, many businesses face increasing challenges with adapting to it and in turn face huge competition when it comes to engaging with audiences online and building that connection long-term, we know that the gaming industry is a pioneer when it comes to engagement – it’s an inherent part of the gaming experience and players are often rewarded as part of overall activity. We recognised the unique influence this can have in digital experiences outside of gaming, and this new partnership with Alice & Smith will no doubt supercharge our clients’ digital experiences to the next level.”
Says Paul Clement, Director of Strategic Partnerships at UIC Digital.
“Our partnership with UIC Digital signals a significant shift in the landscape of user engagement. Together, we are enabling businesses to unlock the full potential of gamification possibilities, delivering immersive experiences that captivate audiences and lead to more fulfilling and long-term connections between brands and their audiences.”
Joe Newcombe, Chief Strategy Officer at Alice & Smith
Article first appeared in the May edition of Innovation Magazine.
